Antipodean Musings

Antipodean Musings

Hitting the Bullseye: The Importance of Rapid Iteration in Finding Product-Market Fit

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Mark Bregman
Aug 26, 2024
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Introduction

Twice last week the topic of product-market fit came up in discussions at Return on Science investment committees.  This is a critical process for early stage companies and one that is often not well understood.

Understanding Product-Market Fit

When I first set foot in the world of product development, the term "product-market fit" (PMF) seeme…

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